I dreamed of living

IN A PLANT

There are little girls who dream of a castle or a tree house, adventures on horseback or magical powers. I dreamed of machines and factories. 

The ones I observed, fascinated, in the wake of my parents. The magic for me was their harmony, their power, their regularity. 


That sense of accomplishment at every step. 
That of the perfect, symmetrical gesture, punctuated by a familiar, reassuring purr, always repeated, always effective.

Each visit was a spectacle, a guarantee that the ritual would start again and the magic would happen. So much so that I didn't want to leave. 


 There are images that childhood imprints on you and that never leave you. 


Kingdoms over which you will always dream of ruling.


The word "factory" will never evoke for me a dull, unpleasant, hostile building. But quite the opposite. 

A place to live and create.
A place to marvel at. 
A place where you can open the doors.

I founded D-LAB dreaming of this place. Twelve years later, I'm here. It exists. 


Each cable, each stone, each tool brought me closer to this organic and original well-being.
I did not follow any budget or guidelines. 
I pushed all the sliders. 
I made words that don't rhyme together rhyme.


I built a factory like a daydream, putting the magic back in the center. And the emotions of childhood


Fleur Phelipeau

Founder of the D-LAB Group

I dreamed of living in a factory

Fleur's open letters